Services and pricing

Three ways to work together

Every engagement is built around one number: move-ins. The options differ in how much of the path from search to tour we run for you.

The options

Full Building

Your occupancy target met, with every channel held to the same measure: what it cost per move-in.

From $7,500a month · groups priced by number of homes

Everything in Tour Engine, plus
Higher ad budgets across Google, Meta and Bing
AI search content: the pages and answers that get you cited in ChatGPT and Google's AI results
Streaming TV, print and mail, each with its own tracked number or code
A quarterly strategy session with the owner

Choose this if you have a census target this year and want one partner accountable for hitting it.

Tour Engine

A steady flow of qualified tours you can count and trace back to where each family came from.

From $5,000a month · ad spend separate

Everything in Local Presence, plus
Google, Meta and Bing campaigns, up to about $10,000 a month in spend
Social posts that show daily life inside your community
Call and form tracking into your CRM, with tours and move-ins sent back to Google
A monthly move-in report by source

Choose this if you need more tours now and want to see exactly which sources produce them.

Local Presence

Families who search for you find you, and like what they see before they call.

From $2,500a month · no ads

Website management and the pages families read before a tour
Google Business Profile, posted to and kept current
Directory cleanup on A Place for Mom, Caring.com and the rest
A review plan for residents and families
Search basics: titles, schema, speed and local pages

Choose this if referrals and word of mouth keep you mostly full and you want to own how you look online.

Ad spend is paid directly to Google, Meta and Bing from your own accounts and is separate from our fee. No long-term contract. We take one community per market. Final pricing comes out of the Community Diagnostic, because a 30 unit memory care home and a 120 unit campus need different things.

Fewer than 20 units?

Residential care homes and small communities usually don't need ads and tracking yet. Ellipse keeps your Google profile, reviews and AI search visibility working every week for $599 a month, with no meetings.

Ellipse for small homes

The math

One move-in pays for a year of Local Presence.

Run it with your own rates and length of stay. These use a common range for private pay assisted living and memory care.

$42K to $288K

What one move-in is worth at $7,000 to $12,000 a month over a 6 to 24 month stay

$84K to $144K

What one empty room costs you over a year at those same rates

$30K

A full year of our smallest engagement, at $2,500 a month

What we run

The pieces, and how we judge each one

Paid search and social: Google, Meta and Bing campaigns written for the daughter or son who starts looking after a fall or a hospital stay. Meta runs senior living ads under its Housing category, which limits targeting, so we plan geography and creative around it. We judge campaigns by tours and move-ins, not clicks.
Google profile and listings: Your Google Business Profile and directory listings stay accurate and complete, so families searching nearby see the right care levels, photos, hours and phone number.
AI search: We add the details families ask about, like care levels, pricing, staffing and memory care programming, to your site and listings. Then we rerun the same ChatGPT searches and count how often you're named and cited.
Reviews: A steady, permission-based ask to residents and families for Google and senior living sites like Caring.com.
Website: Pages that answer what families want to know before a tour: cost, care levels, staffing and what a day looks like. New sites go on our own platform, which your team edits right on the page, with far fewer plugins to patch. You own the site. How our websites work
Social media: Families want to see daily life before they visit, so social is part of what you sell. We post the activities, meals, celebrations and staff that a brochure can't show, with permission from residents and families, and judge it by the families who engage and reach out.
Tracking and reporting: Calls and forms tracked from every channel into your CRM. One report a month in your numbers: inquiries, tours, move-ins and cost per move-in by source.

Free audit

See what a family sees when they search for you.

A free comparison of your community against the ones nearby, across Google, maps, directories, reviews and ChatGPT. You keep it whether or not we work together.

Get a free audit Or book a call