The Brielle
9.6/10 from 84 resident and family reviews
Source: A Place for Mom
Senior living marketing
The structure behind a full house.
stre·ben/ˈʃtʁeːbən/German
- verb. To strive toward something.
- noun, plural of Strebe. The diagonal struts in a roof truss that hold a house up.
Streben books qualified tours for assisted living and memory care communities. We run your ads, social media, local search, AI search and reviews, and report every month in inquiries, tours and move-ins.
- No long-term contract
- One community per market
- You own every account
9.6/10
The Brielle, from 84 reviews on A Place for Mom
14
Fox Trail Memory Care homes in New Jersey
5.0
Just Like Home on Caring.com
What we believe
Families pick the community that is described best.
The search usually starts with an adult son or daughter, weeks before anyone calls. They read reviews, click ads and check the directories. More of that research now happens in ChatGPT, and the answers they get there come mostly from directories.
In July 2026 we ran 462 ChatGPT searches across 12 markets. When a family asked for the best assisted living in their city, 0% of the answers cited a community's own website. For memory care, 24% did. When the question named something specific, like a small residential home or secured late-stage dementia care, the community's own site was cited over 90% of the time.
A community that never says what makes it different gets described by a directory instead. Most of our work is making sure yours is described by you.
How it works
Three steps, and you can stop after any of them
-
Free audit
Outside in · free
We look at what a family sees when they search for care in your market: Google, maps, review sites, directories and ChatGPT. You get a 20 minute walkthrough and you keep the findings.
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Community Diagnostic
Inside out · paid
With your permission we go through your CRM, your move-in sources and your follow-up. It ends with findings, a recommendation and three ways to work together.
What the Diagnostic covers -
The work
Monthly
Ads, listings, reviews, content and tracking run every month. Each month you get one report in your numbers: inquiries, tours, move-ins and what each source cost.
See the three options
The problem we work on
Too many communities rent their census.
Every move-in that comes through a referral site costs a fee and builds nothing you own. The communities that stay full own the path from a family's first search to the tour.
Be the answer
Your website, Google profile and listings say what your care is like in plain detail, so search engines and AI answers describe you in your words.
Be found first
Google, Meta and Bing campaigns reach the families searching near you, inside Meta's housing ad rules, and are judged by tours.
Know what worked
Calls and forms are tracked into your CRM, and tours and move-ins are sent back to Google, so budget moves toward the sources that fill rooms.
Social media
Families want to see inside before they visit.
Before a daughter books a tour, she wants to know what a Tuesday afternoon looks like for her mother. Who leads the activities, what's for lunch, whether the residents look happy. Your website and Google profile can describe it. Social media shows it.
That makes social part of what you sell. An owner-run community has real people and real days to show, and a chain's stock photos can't compete with that.
We post the activities, meals, celebrations and staff that make your community yours, with permission from residents and families. Meta's housing rules limit how ads are targeted. They don't limit what you post.
Built for your size
Three ways to work with Streben
Full service
For communities with 20 or more units. Ads, social, local and AI search, reviews and tracking, all measured in move-ins.
From $2,500 a month
See the three optionsEllipse
For residential homes and smaller communities. Your Google profile, reviews and AI search visibility handled every week, with no meetings.
$599 a month
Ellipse for small homesWebsites
A site your team edits right on the page, with far fewer plugins to patch and AI tools that work inside your design.
Included with full service
How our websites workClients
A few of the communities we work with
Fox Trail Memory Care
14 homes across the state
Source: foxtrailmemorycare.com
Just Like Home
5.0 rating
"Feels like home, because it is"
Source: Caring.com
Every rating here comes from the public source listed under it.
A note from Austin
Before marketing, I was a paramedic.
For more than ten years I ran calls for seniors in crisis. Usually there was a family in the room who knew Mom or Dad needed more help. They just didn't know where to go, and nothing they found online told them what the care was like.
The job also took me inside small residential homes, care homes and large communities. I saw how much the care varies from one place to the next.
So we only take on a community if I'd want my own family living there. Budget doesn't change that, and neither does how many of our services you buy. I want to sleep well at night knowing the families we reach end up in a place where love and care come before profit.
Austin Bunch
CEO, Streben
Free audit
See what a family sees when they search for you.
A free comparison of your community against the ones nearby, across Google, maps, directories, reviews and ChatGPT. You keep it whether or not we work together.