About
We put caring operators in front of the families looking for them.
Streben is a marketing firm for assisted living and memory care communities. We're small on purpose, we take one community per market, and we measure ourselves in move-ins.
The name
Two meanings, both on purpose
streben
/ˈʃtʁeːbən/ · German
- verb. To strive toward something.
- noun, plural of Strebe. The diagonal struts in a roof truss. They carry the load so the house stays standing.
Families looking for care are striving to get one of the hardest decisions of their lives right. Communities need something solid holding up their census so the rest of the building can do its work.
We work between those two. Our job is to make sure the families find you, and that what they find is true.
What we believe
Three ideas behind all of our work
Don't rent your census.
Every move-in through a referral site costs a fee and builds nothing you own. The communities that stay full own the path from a family's first search to the tour.
Families pick the community that's described best.
Our own research shows ChatGPT cites directories for broad questions and community websites for specific ones. If you don't say what makes you different, a directory will say it for you.
Show the inside.
Families want to see daily life before they tour. An owner-run community can show real people and real days. A brochure can't.
Who runs Streben
Before marketing, I was a paramedic.
For more than ten years I ran calls for seniors in crisis. Usually there was a family in the room who knew Mom or Dad needed more help. They just didn't know where to go, and nothing they found online told them what the care was like.
The job also took me inside small residential homes, care homes and large communities. I saw how much the care varies from one place to the next.
So we only take on a community if I'd want my own family living there. Budget doesn't change that, and neither does how many of our services you buy. I want to sleep well at night knowing the families we reach end up in a place where love and care come before profit.
Austin Bunch
CEO, Streben
How we work
Commitments we make to every community
One community per market
Once you sign, we won't take on a competing community in your market.
You own everything
Your website, ad accounts, Google profile and data are in your name. If we part ways, they stay with you.
Your numbers, every month
Reports use the numbers you run the building on: inquiries, tours, move-ins and what each one cost.
Free audit
See what a family sees when they search for you.
A free comparison of your community against the ones nearby, across Google, maps, directories, reviews and ChatGPT. You keep it whether or not we work together.