Community Diagnostic
Find out where your move-ins really come from.
The free audit shows what families see before they call. The Diagnostic shows what happens after they do, and what each move-in is costing you.
Why it comes first
More marketing can't fix what it can't see.
Most communities can tell you their move-ins last month. Fewer can say which source produced each one, what it cost, or how many inquiries waited until the next day for a call back.
Spending more without those answers buys more of whatever is already happening. So before we recommend a plan, we look at the numbers you run the building on and find where families are lost between the first search and the move-in.
What we look at
Your last twelve months, source by source
- Move-in sources
- Every move-in from the last year traced back to where the family first came from: referral sites, search, ads, your website, hospitals, word of mouth.
- Cost per move-in
- What each source really cost, including referral fees and ad spend, so you can compare a move-in from a directory with one from your own channels.
- Speed to reply
- With your permission we send test inquiries and time the response by phone and form. Families often call the next community on their list while they wait.
- Tour to move-in
- How many tours turn into move-ins, how long it takes, and where the families who didn't move in dropped off.
- Census and targets
- Your at-risk census, upcoming move-outs and the occupancy you're aiming for, so the plan is sized to a real number.
- Your CRM
- We work in the system you already use. We've connected tracking to Welcome Home and Further, and we can read most senior living CRMs.
What you get
A readout with the owner, and three options
We meet with the owner or board to walk through what we found. You get the findings in writing, our recommendation, and three ways to work together at three levels of investment, so you choose the pace.
If you decide not to go further, the findings are yours to use with your own team or another firm.
Our guarantee
If you finish the Diagnostic and feel it wasn't worth what you paid, tell us and we'll refund it. What we need in return is real access: your CRM, your move-in data for the last year, and permission to test your response time. If we can't see the numbers, we can't stand behind the findings.
Free audit
See what a family sees when they search for you.
A free comparison of your community against the ones nearby, across Google, maps, directories, reviews and ChatGPT. You keep it whether or not we work together.